BRP teams with IFISH

( Sydney , May 26, 2006) Bombardier Recreational Products (BRP) Australia has announced details of it sponsorship of Channel 10's "IFISH" program, in conjunction with its Evinrude E-Tec brand of outboard engines.

Available since early 2004, both here and in New Zealand , Evinrude E-Tec engines have been hailed by consumers and media alike as the most revolutionary development in outboard engines in decades. Market demand for the now complete 40hp through to 250hp line-up is growing rapidly and outstripping supply.

All Evinrude E-Tec engines, offer excellent fuel economy and stunning performance while providing the best industry emissions, no scheduled dealer maintenance for three years or 300 hours of operation, industry-leading quality components and unique BRP styling.

IFISH is returning for a very exciting new season of action packed, edge-of-your-seat recreational fishing. Paul Worsteling and Lee Raynor have been out and about filming around some of Australia 's hottest spots. Paul, Lee and the team at IFISH strive each week to bring the most entertaining fishing show around, with a bit of tomfoolery thrown into the mix that only two lads can get up to.

"We are very pleased to be working with IFISH," commented Helen Feeney, Marketing Manager BRP Australia. "The show appeals to the wider boating fraternity, new and existing, young and mature. IFISH out-of-the-box format offers a natural fit with our differentiated E-Tec technology and creative marketing approach. "

This seasons IFISH airs Saturdays on Channel 10, until mid October, in capital cities.

BRP is a world leader in the design, development, manufacturing, distribution and marketing of Ski-Doo ® and Lynx™ snowmobiles, Sea-Doo ® watercraft and sport boats, Johnson ® and Evinrude ® outboard engines, direct injection technologies such as Evinrude E-TEC™, Bombardier* all-terrain vehicles (ATV), Rotax ® engines and karts.

For further information on the Evinrude E-Tec product range visit:
The Master Catalogue: Evinrude Section.