Lowrance integrates Navionics® Platinum

Lowrance’s full range of 2007 chartplotter-equipped products is set to have future compatibility with Navionics® Platinum multi-dimensional electronic charting, for global bluewater navigation.

Lowrance firmware upgrades to run Navionics® Platinum will be available as a free download from Lowrance’s website in the first quarter of 2008.

Compatibility with Navionics® Platinum options, available on plug-and-play Secure Digital (SD) memory cards, represents the most extensive array of compatible product choices of any marine electronics brand. This includes all 2007 Lowrance LCX, LMS and GlobalMap® colour models, with 12.7, 17.8, 21.3 and 26.4cm displays.  

Navico Australia’s director of sales and marketing Damien Weber said compatibility with Navionics® Platinum cartography would make Lowrance products even more user-friendly and functional.

“By including it for use on our full range of products, especially on widely-popular 12.7cm colour display models, we are further cementing Lowrance as one of the industry leaders in GPS navigational systems,” Mr Weber said.

Navionics® Platinum combines huge XL three-size coverage areas, including satellite and high-aerial photo overlays, 3D bathymetric views, plus satellite overlay on 2D and 3D charts.

In 2002, Lowrance was the first marine electronics brand to integrate with Navionics® to provide high-detail charting options, via plug-and-play MMC/SD memory card slots on its marine products.

(Pictured: Lowrance firmware upgrades to run Navionics® Platinum will be available as free
downloads from Lowrance’s website in the first quarter of 2008.)

Further information:
Navico Australia – (02) 9936 1000 or visit: www.lowrance.com.au
Navico is the parent company to six well-established marine electronics brands: B&G, Eagle, Lowrance, Navman, Northstar and Simrad. Navico has approximately 2800 employees globally and 2006 pro forma revenues of close to USD320 million. Navico is headquartered in Oslo, Norway. The company has development and manufacturing facilities in Tulsa, Oklahoma, Acton, Massachusetts, Torrance, California USA; Ensenada, Mexico; Egersund, Norway; Romsey, UK; and Auckland, New Zealand.

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