Navico combines Navman and Northstar brands under Northstar name

After years of international success, Navman Marine is set to move forward as part of equally respected marine electronics brand Northstar.

Northstar, into which Navman will transition over the coming boat show season, represents over 35 years of high-performance navigation solutions. Its strong marine values will see the legacy of Navman continue well into the future.

Navico Asia Pacific chief operations officer John Scott said that for Navman customers Northstar would be the beginning of an exciting new chapter.

“A tremendous amount of passion and hard work has gone into growing the Navman family of products but the future is now with Northstar,” Mr Scott said.

“This is the transformation of one of our favourite brands and while Northstar is a new name, it's still the same family.”

The advanced technology, user-friendly features and quality for which Navman is known will be incorporated into all future product ranges under the Northstar label.

Among many other benefits, Mr Scott said the transition of the brands would allow for increased research and development and result in a far greater range of advanced marine electronics.

Manufactured in New Zealand for the past 20 years, Navman products will continue to be distributed by Navico in the Asia Pacific region while stocks last. All existing Navman customers will continue to receive full warranty including extended and enhanced service levels through Navico's extensive dealer and distribution network

This transition will enhance the line and provide boaters an expanded range of Northstar electronics solutions to meet their boating needs. With both brands known for ease of use and ingenuity, the new Explorer Series integrates the best of both into a product range that truly combines the Navman high value offering with the prestige of Northstar.

“The reception to combining the Navman and Northstar lines in the Americas last year was enthusiastically positive,” said Jens-Thomas Pietralla, president and CEO, Navico. “Boaters prefer the common design elements and full line solution the Northstar brand offers. Distributors and resellers like the greater feature set found in the combined line.”

The Navman products will be fully integrated in the Northstar Explorer Series by August of this year. Navman products will be distributed by Navico's independent distributors while supplies last. All existing Navman customers will continue to receive full warranty including extended and enhanced service levels through Navico's extensive dealer and distribution network.

For more information about Navico and its marine electronics brands visit www.navico.com.

Navico is the parent company to five well-established marine electronics brands: B&G, Eagle, Lowrance, Northstar and Simrad. Navico has approximately 2,500 employees globally and is headquartered in Oslo, Norway. The company has development and manufacturing facilities in Tulsa, Oklahoma, Acton, Massachusetts, Torrance, California, USA; Ensenada, Mexico; Egersund, Norway; Margate, Romsey, UK; and Auckland, New Zealand.

www.navico.com

Further information:
Navico Australia – (02) 9936 1000 or visit: www.lowrance.com

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